Ryanair are considering taking the seats out of their planes to create vertical travelling, apparently there would be stool type things to lean against, and be strapped onto. Also there are plans that you will have to carry your own hold luggage to the aircraft and away again at point of arrival, unless you pay for the service. with the possibility of coin operated toilets, a fat tax, and definitely lousy coffee. They are certainly leading the way.
From experience, you may book a cheap flight, but by the time the taxes and extras are added on it works out more expensive than the other budget airlines, and the service is poor as well.